My Take on CMA’s Fall CreditScape Conference, by Tracy Rosenbach, CCE

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Happy Fall Everyone! I just got back from attending CMA’s Fall CreditScape in Sonoma, California. What a great experience in a beautiful setting. At the Conference, we heard from subject matter experts and practitioners. Here were some of my observations from the event.

CMA President Mike Mitchell started off the conference with a session on maximizing your CMA membership; it is so important that we all know how to get the most for the money our companies pay for us to be members. Even though Mike presents this topic as a webinar (and if you haven’t heard it, you can register for the next one here, which will take place in November), it’s always better to see things like this in person, and to hear the questions that other credit managers have about some of CMA’s products and services, prompting some to consider the approach they take towards their jobs.

The Cash-to-Cash talk led by Bob Shultz gave attendees the big picture impact we as credit managers have on our organizations and the importance in understanding the cash cycle and how we need to get involved. Following the session, Shultz moderated a panel of CFOs who explained what they were looking for from their Credit Departments, including some of the metrics and discussions they wanted to have with their own teams. After lunch, there were a couple of valuable panelist discussions of how parts of the cash cycle can be improved and “how you get to ‘yes’,” which was a discussion of how to mitigate the risky transactions that do not necessarily qualify for the credit through the usual analysis. Options discussed by the panel included using Letters of Credit, filing a UCC, taking out credit insurance, and the software and service providers whose software helps improve their credit processes.

The second day started out with a lively discussion of the collection process by Bart Frankel. Bart went through a detailed six-step process for the attendees which included many good suggestions members could take back to the office. Attendees even practiced collection calls with each other with Bart moderating (and post-event survey responses proved that nearly everyone who attended was going to implement at least one thing Bart spoke about during this session when they got back to the office).

The conference also provided a high-level of networking opportunities. During the conference, members were able to talk to third-party vendors about their respective situations and what services were available so that members could improve their internal processes. Other networking opportunities included a couple of planned activities, a speed networking event and a vendor demo marketplace. In addition, Thursday evening at the hotel was a networking event for attendees, where members were able to get to know each other during a blind wine tasting event, in addition to the great new contacts I met during the event. I felt the event was incredibly useful to me and my business, and I had a great time as well.

I strongly encourage you take advantage of educational opportunities offered by CMA and NACM. By attending conferences, participating in a webinar, attending the CMA Annual Meeting, etc… you have put yourself in a category above your competition. Stay tuned for other upcoming offerings from CMA.

Have a great October. I’ll touch base next month.

Tracy Rosenbach
CMA Chairperson 2016/2017

“I Am CMA,” by Tracy Rosenbach, CCE

I am CMA, by Tracy Rosenbach of Silgan Containers
I am CMA, by Tracy Rosenbach of Silgan Containers

“Being a member of CMA has been a great experience for me. I look to the Association for education and networking opportunities. The webinars offered are such a wonderful example of efficiency. There is minimal outlay of resources for maximum benefit. I also attended a one-day session on international credit lead by Eddy Sumar which was fantastic. Attending the Western Region Credit Conference for years has been yet another wonderful education and networking opportunity. I firmly believe that knowledge is the key and it is what keeps us ahead in our profession.

In addition to CMA, our national credit organization (NACM) supports our quest for education in many ways including through the professional designation program. I am a big believer in education as one can tell so that is why I worked toward each professional designation (CBA, CBF & CCE) and finally achieved the CCE designation after several years. Earning the CCE designation was a valuable and useful experience that I reference in my career every day.

Networking is also very important for us as credit managers. CMA provides many opportunities for us to connect and reconnect with one another. Sharing our experiences at venues such as the CMA Annual Meeting or an Industry Credit Group meeting is truly invaluable as a credit professional. CMA provides other services for the credit manager as well. One of the most important things that CMA provides is a staff that cares and supports the credit professionals in our area.”

Tracy Rosenbach, CCE
Silgan Containers LLC
CMA member since 1995

 

“I Am CMA” is a Membership Committee driven initiative to allow members to share the most valuable aspects of their membership with CMA members. The monthly series explores CMA’s different programs and services and how they have helped members. With a full range of business credit services from Industry Credit Groups to credit reporting to construction forms filing services to collections to business insolvency, we hope the series will inspire you to utilize CMA more to help provide information to reduce your company’s overall risk.

For more information on the blogs, or to be featured, contact CMA Communications Manager Alan Dicker at 323-573-0840 or adicker@emailcma.org.