Dun & Bradstreet Announces New Brand Modernization

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Dun & Bradstreet (NYSE: DNB) recently unveiled a new brand purpose, values, tagline and logo as part of a major brand modernization effort. The company’s new creative expression and tenets are rooted in a data inspired, relationship-driven approach, bolstered by the new tagline: “Growing relationships through data.”

The announcement comes on the heels of a yearlong activation of Dun & Bradstreet’s new growth strategy, which has included both internal and external investments across the business, and a revitalization of the company’s global culture. Dun & Bradstreet has made a number of strategic acquisitions to expand capabilities, and formed alliances and partnerships to more simply and efficiently deliver key data, insights and analytics to customers.

“Data is the key driver of innovation in today’s business environment, and we have continued to invest in this differentiating asset. But decisions, inventions and investments are made by humans, and we help customers make sense of the massive amounts of data they have to connect them with the people, ideas and opportunities that matter,” said Bob Carrigan, chief executive officer & president, Dun & Bradstreet.

CEO Bob Carrigan joined Dun & Bradstreet in October 2013 with a vision to build long-term sustainable growth and modernize all aspects of the company. Carrigan, with support from the executive leadership team, is leading that vision with a far-reaching brand modernization that will be implemented within Dun & Bradstreet’s products and solutions, content delivery, go-to-market strategy, internal employee programs and all external positioning.

For more information about Dun and Bradstreet’s products, contact Terry Campos at 818-972-5361 or tcampos@emailcma.org.

Preventative Maintenance For Credit Groups – Larry Convoy

Warning Lights

Credit groups like automobiles have warning signals when something is not operating as it should be.  Having just seen my own car’s dashboard light up like a Christmas tree due to a worn power steering belt, I think being aware of the signs and a little preventative maintenance might keep your credit group running for many more years.

Reports are FLAT – Are group members just entering the same accounts monthly on your Past Due /Meeting Review reports.  Is the company that filed for bankruptcy in January or the business that closed its doors in March still being reported?  Remind them that they should be adding new accounts and deleting expired ones each month. One solution is to contribute their full accounts receivable to CMA, set the reporting parameters (for Past Due) and let CMA do the rest.

Attendance STALLING – With www.anscers.com providing instant information, many feel attending the meeting is not necessary. Members must be reminded that meetings support the online data. Meetings give you access to professionals who know who to call in AP to collect, members can explain how to file a lien or small claims action and can share other best practices that can save your company $$$. Our speaker program is a great resource to educate. Make each meeting a learning experience.

Membership needs TUNE-UP – Groups used to grow by adding companies selling common products (steel groups add steel manufacturers). With businesses consolidating, moving offshore or just closing up, consider adding companies selling the common customer. Our Door and Window Network has recently added companies selling hardware, different product but common customer. Look at your customer, what other types of vendors are selling them.

Let’s use the last 4 months of 2011 to refresh tired reports, call absentee members and think outside the box for group expansion. Spread the idea that one trade line reported, one comment at a meeting or alert from a new member could make a significant impact on your company’s bottom line and your job.

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