My Take on Spring CreditScape (And a Big Thank You!!), by Tracy Rosenbach, CCE

I attended CMA’s Spring CreditScape at the Hyatt Regency in Garden Grove on April 12. Wow, what a great conference, which featured some amazing sessions and speakers. The day started off with the incomparable Wanda Borges, Esq., who led a discussion in hot legal topics in business credit. Ms. Borges answered questions from attendees covering such topics as bankruptcy, preference and credit card surcharges, all topics that clearly hit home with the attendees. Keynote speaker Dan Goldes showed us how to use influence to increase efficiency with influence skills. His interactive session really encouraged all of us to take a step back and practice different styles of influencing people on our fellow attendees before we bring them back to our offices to use them on both our coworkers and customers. The session was educational as well as fun. Next, Kim Howard, Director of Credit Western Region for Cemex, and Wanda Borges, discussed how to automate credit applications and customer onboarding, and the legal implications of doing so. During lunch, CMA had its Annual Meeting and Installation of Officers (which was my last “official” duty as chair of CMA to preside over).

In the afternoon attendees had the opportunity to meet with the vendors to help them learn how to improve efficiencies and reduce internal costs, by using services such as credit card transaction processing, UCCs, credit reporting, customer onboarding, cash application and more. The last session for the conference was a panel discussion (Alvin Moreno, Harold Fraizer, Brian Gausman, Claudia Lozano and Rohit Patel) on implementing efficiencies in the Cash-to-Cash cycle. I personally took several pages of notes that I plan to revisit and consider implementing some of the processes in my own credit department. The event was well worth my day out of the office to learn from the experiences of other credit professionals.

As I wind up my last blog as CMA Chairperson, I have to say that I can’t believe that a year has passed since I was introducing myself to you as chair in this blog last year. Time has just zipped by. I would like to take a moment to thank the very special people on the CMA staff including Diana Escobar, Alan Dicker, Terry Campos and Juliet Churchill for all of your assistance. These people have helped me tremendously through the past three years as Treasurer, Vice-Chair and Chairperson. Also, thank you to my great Executive Committee team (Melissa Kobus, Gent Culver and Pam Craik) for being engaged, interested and available, sometimes at a moment’s notice. And last but not least a big thank you to my boss, Brett Garnett, who has supported me through this journey.

I encourage all of you to get involved in CMA at whatever level you can do, whether it’s participating in an industry credit group, attending a webinar or seminar in person, or volunteering on the CMA Board of Directors. Your participation will only make the association stronger and benefit you (and your company) at the same time.

Best wishes to you all, and thanks again for everything,

Tracy Rosenbach
CMA Chairperson 2016/2017

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