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Happy Fall Everyone! I just got back from attending CMA’s Fall CreditScape in Sonoma, California. What a great experience in a beautiful setting. At the Conference, we heard from subject matter experts and practitioners. Here were some of my observations from the event.

CMA President Mike Mitchell started off the conference with a session on maximizing your CMA membership; it is so important that we all know how to get the most for the money our companies pay for us to be members. Even though Mike presents this topic as a webinar (and if you haven’t heard it, you can register for the next one here, which will take place in November), it’s always better to see things like this in person, and to hear the questions that other credit managers have about some of CMA’s products and services, prompting some to consider the approach they take towards their jobs.

The Cash-to-Cash talk led by Bob Shultz gave attendees the big picture impact we as credit managers have on our organizations and the importance in understanding the cash cycle and how we need to get involved. Following the session, Shultz moderated a panel of CFOs who explained what they were looking for from their Credit Departments, including some of the metrics and discussions they wanted to have with their own teams. After lunch, there were a couple of valuable panelist discussions of how parts of the cash cycle can be improved and “how you get to ‘yes’,” which was a discussion of how to mitigate the risky transactions that do not necessarily qualify for the credit through the usual analysis. Options discussed by the panel included using Letters of Credit, filing a UCC, taking out credit insurance, and the software and service providers whose software helps improve their credit processes.

The second day started out with a lively discussion of the collection process by Bart Frankel. Bart went through a detailed six-step process for the attendees which included many good suggestions members could take back to the office. Attendees even practiced collection calls with each other with Bart moderating (and post-event survey responses proved that nearly everyone who attended was going to implement at least one thing Bart spoke about during this session when they got back to the office).

The conference also provided a high-level of networking opportunities. During the conference, members were able to talk to third-party vendors about their respective situations and what services were available so that members could improve their internal processes. Other networking opportunities included a couple of planned activities, a speed networking event and a vendor demo marketplace. In addition, Thursday evening at the hotel was a networking event for attendees, where members were able to get to know each other during a blind wine tasting event, in addition to the great new contacts I met during the event. I felt the event was incredibly useful to me and my business, and I had a great time as well.

I strongly encourage you take advantage of educational opportunities offered by CMA and NACM. By attending conferences, participating in a webinar, attending the CMA Annual Meeting, etc… you have put yourself in a category above your competition. Stay tuned for other upcoming offerings from CMA.

Have a great October. I’ll touch base next month.

Tracy Rosenbach
CMA Chairperson 2016/2017

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