How to Get to “Yes” by Paul Beretz, CICE

As credit managers in the journey to bring revenue to our organizations while monitoring the accounts receivable investment, we have many “detours” along the way. However, like any trip, there are opportunities that we can either recognize, ignore or perhaps not even realize when they come our way.

Certainly the risk elements that so many of us know – the “C’s” of credit – are critical to getting to “yes.” You probably know the “C’s” of Credit – Character, Capacity, Capital, Conditions and Collateral. These risk characteristics, in some form, will lead us to mitigation tools which can minimize risk. In addition, if you deal in global credit (maybe not today, but perhaps your organization buys/expands into international markets tomorrow), you will also encounter the additional “C’s” of global risk, Country, Culture and Currency.

I have realized in my own treasury and accounts receivable experience an area often under-emphasized: the “soft skills” that are critical components in reaching “yes.” These techniques involve understanding how effectively we communicate, listen, react and reflect before taking action. Do we successfully consider the needs of the “other” person in the path to get us to our goal – not just the customer – but in our organization?

We all know the “Golden Rule:” “Do unto others as you would have them do unto you.” This rule assumes others want to be treated like you. Dr. Tony Alessandra developed the “Platinum Rule:” “Treat others the way they want to be treated.” It’s not so much what I want, but accommodating the feelings and needs of others (and not just customers), but those in our own organization that are in the line of getting to “yes:” sales, marketing, IT, HR, manufacturing, purchasing, to name a few.

At the upcoming CreditScape conference in Sonoma this September, I look forward to your sharing input regarding this approach to “Yes.”

This is just a surface view of the idea of “how to get to yes in your credit decisioning process.. Each of these points and more will be discussed in-depth at the upcoming CreditScape Summit and Workshops in Sonoma, CA on September 22-23, 2016. Come to CreditScape, learn from experts and peers who have done this, share you own experiences with others. For more information, visit

Paul Beretz, CICE (Certified International Credit Executive), is Managing Director of Pacific Business Solutions, a company he created in 1999. In addition, he is a founding partner of Q2C (Quote to Cash) Solutions. He brings over 30 years of global, corporate experience in finance and management with industries such as telecommunications, semi-conductors, forest products, chemicals, plastics and consumer products among others. His expertise includes analyzing opportunities and providing resolutions in the order-through-collect cycle for manufacturers, distributors and service companies located worldwide.

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