Dun & Bradstreet (NYSE: DNB) recently unveiled a new brand purpose, values, tagline and logo as part of a major brand modernization effort. The company’s new creative expression and tenets are rooted in a data inspired, relationship-driven approach, bolstered by the new tagline: “Growing relationships through data.”
The announcement comes on the heels of a yearlong activation of Dun & Bradstreet’s new growth strategy, which has included both internal and external investments across the business, and a revitalization of the company’s global culture. Dun & Bradstreet has made a number of strategic acquisitions to expand capabilities, and formed alliances and partnerships to more simply and efficiently deliver key data, insights and analytics to customers.
“Data is the key driver of innovation in today’s business environment, and we have continued to invest in this differentiating asset. But decisions, inventions and investments are made by humans, and we help customers make sense of the massive amounts of data they have to connect them with the people, ideas and opportunities that matter,” said Bob Carrigan, chief executive officer & president, Dun & Bradstreet.
CEO Bob Carrigan joined Dun & Bradstreet in October 2013 with a vision to build long-term sustainable growth and modernize all aspects of the company. Carrigan, with support from the executive leadership team, is leading that vision with a far-reaching brand modernization that will be implemented within Dun & Bradstreet’s products and solutions, content delivery, go-to-market strategy, internal employee programs and all external positioning.
For more information about Dun and Bradstreet’s products, contact Terry Campos at 818-972-5361 or firstname.lastname@example.org.