I have often wondered how industry groups are able to hold meetings in the winter in the Middle and Northeast parts of the country. Last month, I experienced this when one of my National groups met in Nashville. The temperature went from a high of 18* to a low of -3* with the wind-chill and ice making it much worse. Even under these conditions we had 7 out of 11 members attend. We would have had 9 at the meeting but extremely dangerous road conditions prevented the members from Kentucky and Alabama from driving there.
I bring this up because every month I received emails from members informing me that they will not be able to make a local meeting and conference call for reasons that most would consider trivial. The excuses given that amazes me most was for the conference call. What could be easier to attend, you do not even have to stand up. Yet, statistics show that less than 50% of the members are on the call. Can a group meeting be made any easier?
Let’s compare the time, cost and effort required between the National, Local and Conference Call
- Time- 2 ½ days vs 2 hours vs 1 hour
- Cost- $500-$750 vs luncheon fee vs $0
- Temp- 18* vs Calif/Nevada temp vs your office temp.
Groups only work when everyone participates and contributes. Your company has made a commitment and as its representative, it is your responsibility to fulfill it.
And to those 7 brave souls who agreed with my recommendation to meet in Nashville in February, my sincerest apologies.