From their website:
Flyers Energy, LLC was formed in 1979 by four brothers: Tom, Walt, Steve, and David Dwelle. Their grandfather, Walter B. Allen, founded Beacon Oil Company in 1931, providing a legacy the Dwelle brothers would carry on with their purchase of seven gas stations in the greater Sacramento region. Naming the company Nella in honor of their grandfather (Allen spelled backwards), they have since created a forward-moving company with a strong, dynamic culture.
In 2011, Nella Oil Company changed its name to Flyers Energy, LLC to align with the recognizable Flyers brand, as well as reflect its expansion into alternative energy sectors.