From their website: Progressive Puts The Value Back Into The Category…For Improved Sales And Profits.
The answer to flat or declining category sales and profits is in rethinking the marketing strategy for category sales. Today, consumers are demanding quality, variety, convenience and added value. Progressive is making positive changes in packaging, pricing, promotion and merchandising of produce products to create added value and recapture consumer interest. These value-added consumer products create increased sales at higher profit margins and help put the value back into the category. Providing added value is Progressive’s primary mission, both in the products we create for sale, and the services we provide for our customers