Survey: Online Networking Sites Capture Interest of Hiring Managers
MENLO PARK, CA — Job hopefuls seeking an edge in an increasingly competitive
job market shouldn’t overlook online networking sites, a new survey suggests.
Nearly two-thirds (62 percent) of executives interviewed believe
professional networking websites — like LinkedIn — will prove useful in the
search for job candidates in the next three years. And one in three (35
percent) respondents cited social networking sites — such as Facebook or
MySpace — as a recruiting resource they plan to tap.
The survey was developed by Robert Half International, the world’s first and
largest staffing services firm specializing in accounting and finance. It was
conducted by an independent research firm and is based on interviews with 150
senior executives from the nation’s 1,000 largest companies.
Executives were asked, “Which of the following technology tools do you
believe will be most useful in your firm’s recruiting efforts in the next three
years?” Their responses:*
|Professional networking sites||62%|
|Social networking sites||35%|
|None of these||15%|
|*Multiple responses were allowed.|
“Maintaining and developing professional contacts has always been a vital job
search strategy, and networking websites are another vehicle for doing so,” said
Max Messmer, chairman and CEO of Robert Half International and author of Job
Hunting For Dummies®, 2nd Edition (John Wiley & Sons, Inc.).
“Networking sites can be used to identify new career opportunities, create
online profiles that highlight one’s skills and experience, and build a roster
of business contacts over time.”
While embracing technology can be beneficial, Messmer cautioned job seekers
not to depend exclusively on the digital world. “Tried-and-true methods such as
networking at industry events, submitting well-written resumes and cover
letters, and diligently following up with hiring managers are still essential to
landing the ideal job,” Messmer said. “Combining personal and online networking
offers the best of both worlds.”
Robert Half offers the following tips to make the most out of online
- Craft your profile carefully. Pay as much attention to the content of
your online profile as you would the information in your resume, and ensure the
content highlights your professional skills, not just your personal interests.
Also double-check for typos and grammatical errors.
- Ask for recommendations. Most professional networks provide space for
others to comment on your work or recommend you to others. Don’t be shy about
asking colleagues to post on your site. These testimonials help hiring managers
learn more about your experience and work ethic.
- Build your list of contacts. The more quality contacts you have, the
better. Invite trusted friends and colleagues to join your network. If you see
an interesting profile in one of their networks, ask them to introduce or refer
you to that person.
- Don’t post anything you wouldn’t want an employer to see. Job seekers
should exercise discretion when posting personal information online. Use privacy
settings effectively and make sure that any public messages or images you post
don’t detract from your professional image.
- Don’t stop networking once you have a job. Savvy job seekers continue
cultivating their networks after they secure positions. Online networks aren’t
just job search tools; they also help you stay up-to-date on industry trends,
find mentors who can offer valuable career advice, and alert you to upcoming
events and educational opportunities.
Robert Half International has more than 360 staffing locations worldwide and
offers online job search services at www.rhi.com.
NOTE: If you are on linkedin.com you can look up many of the CMA Team and add them to your network; Dina Amadril, Jodi Owens, Laura Rothman, Rob Svehlak, Kim Lamberty, & Amber Jackson.