Experian Adds a Blend of Commercial and Consumer Information to Credit Risk Advisor

Blended data provides credit managers with information on the business and
the business owner to help them make better credit decisions

  Experian®, a global information
services company, today announced that its Credit Risk AdvisorSM
product is enabling greater insight into a small business. By incorporating
commercial information on the business and consumer information on the business
owner, Credit Risk Advisor provides a more complete view into the overall
creditworthiness of a small business. This allows credit managers to make
small-business risk decisions with greater speed and accuracy.

“In today’s economy, more and more small-business owners are using their
personal finances to meet their business obligations,” said Marc Kirshbaum,
president of Experian’s Business Information Services. “By bringing together
business and business owner information in Credit Risk Advisor, we help our
clients improve their bottom-line performance by providing a tool that is
significantly more predictive of small-business credit risk than using
commercial data alone.”

A joint effort with eCreditTM, Credit Risk Advisor is an
end-to-end account and portfolio management tool that integrates eCredit’s
credit decisioning technology with Experian’s robust data assets and predictive
risk models, including the new addition of Small Business
IntelliscoreSM. The service also includes automated workflow
functionality and configurable decisioning criteria, enabling users to develop
and easily implement a credit policy that identifies areas of risk and
opportunity across their entire portfolio.

“Credit professionals are finding it more important than ever to employ
resources that help them manage risk among their small-business customers,” said
Jim Swift, president and CEO of eCredit. “Credit Risk Advisor is uniquely
positioned to fill that need by providing a tool that combines Experian’s
blended information and scoring models with eCredit’s proven automation
technology, allowing them to analyze more companies and manage the risk of
their entire portfolio.”

Contact Teresa Campos at CMA for information on how you can use Experian Credit Risk Advisor – 818-972-5361.

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