MORE THAN MONEY – Benefits Just as Popular

Survey Finds Salary Is Top Draw for Job Candidates but Benefits Nearly As

MENLO PARK, CA — A recent survey suggests that successfully wooing job
candidates takes more than salary alone. While 37 percent of
chief financial officers (CFOs) interviewed said offering higher compensation
than competitors is the most effective incentive for attracting accounting
professionals, nearly as many (33 percent) felt the benefits
package had the greatest influence, up from just 2 percent five
years ago.

The findings also suggest traditional incentives are a higher priority today:
While the popularity of benefits surged, the number of financial executives who
feel telecommuting and flexible work schedules are the top draw fell 20 points,
from 33 percent in 2003 to 13 percent in

The survey was developed by Robert Half International, the world’s first and
largest staffing services firm specializing in accounting and finance, and
conducted by an independent research firm. It was based on telephone interviews
with more than 1,400 CFOs across the United States.

The survey results further suggest that rising medical costs have increased
the value workers place on healthcare benefits options, and employers need to
respond accordingly. “Companies that do not provide comprehensive employment
packages, including competitive compensation and insurance programs, risk losing
top job candidates to other opportunities,” said Max Messmer, chairman and CEO
of Robert Half International and author of Human Resources Kit For
®, 2nd Edition (John Wiley & Sons, Inc.).

CFOs were asked, “In your opinion, which one of the following
incentives is most effective in attracting top accounting candidates?

Their responses:



Higher salaries than competitors


Benefits package/insurance


Telecommuting and/or flexible work schedules


Signing bonuses


Extra vacation days




None/not offering any


Don’t know/no answer


  100% 100%

Messmer added, “Whether it’s higher salaries and enhanced healthcare coverage
or accelerated career-advancement opportunities, employers should determine and
effectively communicate what makes their company a great place to work when
speaking with prospective employees.”

About the Survey
The national study was developed by Robert Half
International, the world’s first and largest staffing services firm specializing
in accounting and finance. It was conducted by an independent research firm and
is based on more than 1,400 telephone interviews with CFOs from a random sample
of U.S. companies with 20 or more employees. For the study to be statistically
representative and ensure that companies from all segments are represented, the
sample was stratified by geographic region and employee size. The results were
then weighted to reflect the proper proportions of employee size within each

About Robert Half International
Robert Half International has more
than 360 staffing locations in North America, South America, Europe and the
Asia-Pacific region, and offers online job search services at

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