Experian, an information solutions company, has established an operation in India. This follows the successful adoption by several banks in India of a range of services provided by Experian and forms part of its strategy to expand into emerging markets around the world.
Initially, Experian will provide value-added information services and, using its understanding of individuals, markets and economies, it will help organisations to find, develop and manage customer relationships to make their businesses more profitable. These services will include systems designed to enable Indian organisations to prevent fraud, to maximise revenue and minimise risk by accurate management of their customer information, asserted the company.
Experian will provide decision analytics solutions to Indian financial services and telecommunications sectors. Decision analytics is the process of managing customer data through techniques such as scoring and segmentation, to enable an organisation to develop appropriate strategies and actions for each customer depending on their individual circumstances.
Stephen Denby, Managing Director, Experian Decision Analytics Europe, Middle East, Africa and India (EMEAI), commented, "We view India as a strategically important market for our future development and are convinced about the benefits that our solutions can bring to Indian companies. The retail loans market in India has experienced an impressive average annual increase of 40per cent per year in recent years, and because the consumer credit market is still at an early stage in its development, it is vital now to create a world-class risk management structure upon which further advances can rely. As a result, for Experian Decision Analytics, India is one of the key countries where we are committed to having a strong presence to allow us to expand in the future".
Source: SDA India