NEW YORK (Reuters) – Internet media company Yahoo Inc. launched on Friday a new Web site to help users manage their personal finances, with tools for building a budget or retirement plan.
The site contains nine categories for managing personal finance, from tax planning to college and education expenses, loans and real estate.
Yahoo Personal Finance, at http://finance.yahoo.com/personal-finance, will also draw on information from such publishers as CNNMoney.com, Consumer Reports and the Wall Street Journal.
The company aims to expand its advertising reach with the site, with marketers such as E*Trade Financial Corp. and IAC/InterActiveCorp’s LendingTree.com already committed to advertise there.
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