Yahoo offers new Web site for personal finance

NEW YORK (Reuters) – Internet media company Yahoo Inc. launched on Friday a new Web site to help users manage their personal finances, with tools for building a budget or retirement plan.

The site contains nine categories for managing personal finance, from tax planning to college and education expenses, loans and real estate.

Yahoo Personal Finance, at, will also draw on information from such publishers as, Consumer Reports and the Wall Street Journal.

The company aims to expand its advertising reach with the site, with marketers such as E*Trade Financial Corp. and IAC/InterActiveCorp’s already committed to advertise there.

"Not all of our users manage an investment portfolio, but we all manage a checkbook," Yahoo Finance general manager Peggy White said in a statement. "This presents a huge opportunity for Yahoo Finance to expand beyond our core investing-focused offerings."