Google to run in Intuit small business software

 

SAN FRANCISCO (Reuters) – Intuit Inc. will feature several of Google Inc.’s products, including search and advertising, in its QuickBooks accounting software aimed at small businesses, the companies said on Wednesday.

The
deal between the two Silicon Valley-based companies marks the latest in
a string of business partnerships where hardware and software makers
have agreed to feature Google software.

Google is racing with Internet rivals Microsoft Corp. and Yahoo Inc.
to win prominent placement within major computer products to fend off
efforts by rivals efforts to strike similarly exclusive deals.

The
partnership also promises to help small business customers attract new
clients. It helps Google get more small businesses to buy ads and use
Google services while allowing Intuit users to get more out of their
QuickBooks software.

As part of that effort to make QuickBooks
more attractive and help users list their products on the Web, Intuit
also said on Wednesday it paid $60 million for San Francisco-based
StepUp, which helps businesses reach local customers.

In a
statement, Intuit and Google said they had agreed to a strategic
alliance aimed at helping millions of small businesses promote
themselves online with several Google services built into most
QuickBooks 2007 products.

QuickBooks will encourage users to
market themselves online by listing their businesses on Google Maps,
creating and managing advertising campaigns with Google AdWords and
posting their products for sale using its Google Base free Web listing
service for publishing the equivalent of online classified ads.

QuickBooks 2007 will be available in coming months.

Intuit
also plans to embed Google Desktop search into QuickBooks 2007 so users
will be able to quickly find customer, retailer or financial
information stored inside QuickBooks or on their desktop.

(Additional reporting by Eric Auchard in New York)

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